About
Highly strategic and results-oriented Category Manager with over 7 years of experience in fintech, digital commerce, and app ecosystems. Proven expertise in driving developer acquisition, building high-impact strategic partnerships, and accelerating revenue growth. Successfully launched new business verticals from 0 to 1, managed P&Ls, and led cross-functional teams to deliver data-driven outcomes.
Work
Indus Appstore by PhonePe
|Category Manager- Developer Acquisition
Bangalore, Karnataka, India
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Summary
Currently leading developer acquisition strategy for a new app ecosystem, driving platform momentum and adoption through strategic partnerships and cross-functional execution.
Highlights
Led developer acquisition strategy for Indus Appstore, PhonePe, establishing a robust indigenous alternative to Google Play.
Onboarded marquee brands including Reliance, Junglee, and boAt, significantly accelerating early platform momentum.
Shaped critical acquisition strategy, Go-to-Market (GTM) planning, and cross-functional execution during the platform's 0-to-1 launch.
Built and nurtured a robust funnel across Commerce, OTT, D2C, and Fintech categories, converting strategic developer partners.
Partnered with product, marketing, and legal teams to streamline onboarding and improve platform adoption.
PhonePe India Pvt Ltd
|Category Manager
Bangalore, Karnataka, India
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Summary
Managed the Payment Gateway business across key categories, holding full P&L responsibility and driving strategic growth and merchant ecosystem expansion.
Highlights
Managed the Payment Gateway business across Food, Grocery, Startup, D2C, and Healthcare categories.
Held full P&L responsibility, generating revenue and achieving profitability through key accounts including Swiggy, Pharmeasy, Zepto, Porter, and Apollo.
Drove significant category expansion and strategic initiatives, strengthening PhonePe's merchant ecosystem during its initial growth phase.
TWID Pay
|Partner Growth Lead
Bangalore, Karnataka, India
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Summary
Led strategic partnerships with Issuers and Merchants, significantly growing transaction volumes on the platform.
Highlights
Built strategic partnerships with Issuers and Merchants, driving a 10x increase in platform transactions by onboarding major partners including Gaana, ConfirmTKT, boAt, and Dunzo.
Cashfree Payments India Pvt Ltd
|Senior Associate- Growth
Bangalore, Karnataka, India
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Summary
Onboarded a high volume of merchants for payment gateway products, generating significant GMV and managing end-to-end processes for client retention.
Highlights
Onboarded over 1000 merchants (enterprises, SMEs, MSMEs) for payment gateway, payouts, and split payments products, generating 500+ crores of GMV annually through direct and channel partnerships.
Managed end-to-end processes from lead generation to active transaction, ensuring high retention and cross-selling of products to existing merchants.
Collaborated with engineering to craft customized solutions on existing products, facilitating the acquisition of new merchants and retention of existing client relationships.
Cleartax.in
|Program Manager / Strategic Alliances and Partnerships
Bangalore, Karnataka, India
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Summary
Managed end-to-end program delivery for SME and MSME market solutions and established key corporate and BFSI partnerships.
Highlights
Managed end-to-end delivery of key projects for the SME and MSME market, including ClearTax Loans, ClearBooks, and Accounting software backups.
Developed corporate and BFSI partnerships, securing major firms like Barclays Bank and Bajaj Allianz for tax filing, TDS filing, and Form 16 generation software solutions.
Education
Vellore Institute of Technology
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B.Tech
Biotechnology
Grade: CGPA-8.8
Languages
English
Hindi
Skills
Strategic Partnerships and Alliances
Strategic Partnerships, Alliances.
Business Development
Business Development.
Technical Skills
SQL, MS Excel.
CRM Implementation
CRM Implementation.
Account Management
Account Management.
Business Growth Strategies
Business Growth, Strategies.
Stakeholder Management
Stakeholder Management.
Cross-functional Coordination
Cross-functional Coordination.
Team Management
Team Management.
Program Management
Program Management.
Growth Promotion
Growth Promotion.
Interests
Traveling
Traveling.
Reading
Reading.
Riding
Riding.